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3t, the leading global training and learning organisation, has unveiled its new brand showcasing its new vision and identity 

Supporting safety-critical industries with the highest-impact learning, 3t’s new brand reinforces the cornerstones of Training, Technology, and Transformation at its core. The group will unite its businesses under one strong, unified, and instantly recognisable brand identity: 3t

With eight UK and two international training centre locations, and several expert-led sales offices located strategically around the world, 3t offers customers a unique combination of engaging and safety-critical in-person training with technology and digital learning solutions.

Four business divisions have been created to support the business as it continues to grow: Training Services, Digital, Workforce Solutions, and Managed Services.

Kevin Franklin, CEO, explained, “This re-brand is a natural, yet thrilling evolution of our business and our brands from where we are today. The heritage of our businesses goes all the way back to 1988, when Drilling Systems was founded, and our journey as 3t Energy Group began in 2017 through an acquisition and subsequent mergers of Drilling Systems, then AIS, Neutron VR (subsequently 3t Transform), Survivex, and then Petrofac’s training operations. Growing the business over the past six years to what it is today, and with the most recent acquisition of UCT last year, makes me incredibly proud of each and every person working with us at any part of this journey.

“Now is the time for us to put all our efforts behind one, unified brand – and that brand is 3t. Training, Technology, and Transformation, are at the heart of all that we do, and what makes us the market-leader in so many aspects of our offering.”

The brand was launched ahead of Offshore Europe’s 50th anniversary conference held in Aberdeen from 5-8 September, where visitors to the company’s stand IE20 can see the new brand being showcased.