Dewatering, slurry and sludge pump specialist Integrated Pump Technology will be marketing the Grindex submersible pump range in more countries around Africa
The company’s success in southern Africa with the quality Grindex brand has led to an expansion of its geographic footprint, according to Jordan Marsh, general manager at Integrated Pump Technology. This feather in the cap comes with a five-year renewal of the Grindex distributorship – a step up from the previous three-year term.
“We welcome this vote of confidence in our ability, and look forward to the new business that we anticipate from a number of exciting new markets,” said Marsh. “Our strategy over the years has been to build traction across Africa through a systematic expansion into new markets.”
The seven new countries where Integrated Pump Technology will market the Grindex brand are Angola, Gabon, Kenya, Malawi, Rwanda, Tanzania and Uganda. This substantially augments the company’s potential for growth, he says. It has already had great success in South Africa, Namibia, the Democratic Republic of Congo, Zambia, Botswana, Mozambique and Madagascar, as well as Lesotho and Eswatini.
Marsh explains that the modus operandi is based on understanding each market and working closely with local distributors. These local players, he emphasises, are chosen for their expertise and experience, but also for the quality of their technical facilities.
“We expect our local partners to keep sufficient stockholdings, and to service and repair Grindex equipment to our stringent standards,” he says. “We support them with training and specialist knowledge, and contribute substantially to local skills development in each of the markets in which we operate.”